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Lena Wild

LENA WILD was co-founded by Yelena and Dany. The London, UK based brand was born out of Yelena’s personal challenges with adult acne and the desire to find a way to deal with it. After educating herself on skincare, nutrition for skin health and basics of herbalism, Yelena completed several studies of natural skincare formulation and became a formulator herself. Inspired by her discovery of holistic approach to beauty and healing, and strong desire to contribute to the change of the beauty industry. Yelena is a holistic beauty and sustainability advocate who believes in the superpowers of plants. Dany is a creative designer, with a firm belief that communication and education can change the world.

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