Introducing: 14e Cosmetics
We recently added a new brand to our into our line up, 14e Cosmetics. 14e Cosmetics puts skin at the centre of their makeup products. The formulas are created with a purpose - to nourish the skin without compromising wear and performance.
About the Founder -
Spending her years growing up near the beach in San Diego, professional makeup artist, Emma Fortini knew the importance of looking after her skin from a young age. As an adult, Emma grew tired dealing with her sunburns and acne breakouts, so she turned to natural solutions to her skin concerns. She later discovered as a makeup artist the limited amount of 100% natural products that were available.
And so, 14e Cosmetics was born. Emma channelled her appreciation for pure ingredients with her passion of makeup artistry to create her brand, 14e Cosmetics. Emma works with an Ayurvedic molecular biologist who has extensive experience in creating natural skin care products, to create the highest quality, all-natural formulas for her products.
The ingredients and products in 14e Cosmetics’ line have been selected with the skin in mind, Emma’s focus is a brand that produces products that your skin will love.
About the ingredients -
14e Cosmetics have committed to all their ingredients being 100% natural. The brand is cruelty-free, paraben free, toxic free and chemical free. So far they are ticking all the right boxes! Now a little on some of the main ingredients...
- Aloe Vera Juice and Gel (Organic) - This is used as the primary ingredient for the products instead of water. It's an ingredient that is loved by many as it delivers results for a lot of different skin types. Aloe soothes the skin and moisturises, targets early signs of ageing and fights acne. With its ability to penetrate deep in all skin layers, the cell structure in Aloe Vera is what makes it an excellent carrier agent for all other ingredients.
- Guta Kola (Organic) - A herb native to India known for its therapeutic effects, this wonder ingredient firms and heals the skin.
- Kokum Butter (Organic) - Also originating from India, this exotic skincare butter is rich in essential fatty acids, which helps cell oxygenation. It supports skin elasticity, softens the skin, helps prevent wrinkles and dry skin, as well as helps regenerate skin cells.
About the products -
14e Cosmetics have channelled their vision of skin-loving products into the creation of three face products, two base products and a face powder. The creamy, luxurious formulations of the foundations create the perfect base for the rest of your makeup. Whilst the loose powder sets everything in place to extend makeup wear and blur imperfections. While you are wearing the products, the ingredients work to nourish and moisturise your skin whilst fighting blemishes and signs of ageing, how amazing is that?!
This medium/buildable coverage foundation feels weightless as it works to perfect the skin and create a nice even base for the rest of your makeup. This is a satin/semi-matte finish so it is the perfect in between of matte and dewy, meaning it will work for a lot of skin types. It comes in 10 shades and contains SPF 23 for a little extra protection (although we recommend going in with a separate SPF before you apply your makeup).
If you prefer a lighter coverage for your base product of choice, you’re in luck. The Sheer Tint is the light coverage option of the two products and is more of a tinted moisturiser that evens out skin tone. This is a great option for everyday use due to the light coverage and lightweight feel. This product has all the same benefits and ingredients of the foundation, just in a lighter formulation. Also available in 10 shades but this has an SPF of 10.
This translucent powder is dual-purpose since it can be used to prime the skin before makeup application and to set everything in place afterwards so your makeup stays put. This powder is very lightweight with only three ingredients which means it won’t emphasize skin texture or feel too heavy like some other loose powders on the market. Apply as a primer by buffing this powder into your skin (once your skincare has absorbed) to blur your pores and appearance of fine lines. Then, to set your makeup sweep a light layer of this powder all over, or on selected areas of your face (like your T-zone) to minimise shine and extend makeup wear.
We are so excited to be stocking such a skin and environmentally conscious brand. The products from 14e Cosmetics are perfect if you’ve been thinking about switching up your base routine or want a makeup product that will benefit your skin as you wear it. The lightweight feeling of the face powder means that it is great for all skin types and helps makeup stay-put without feeling or looking too heavy. And, with two coverage options with the same skin-beneficial ingredients in the foundation products, there is an option for everyone!